I helped oversee the creation of the Vital Proteins “Wellness is Vital” campaign featuring Jennifer Aniston. Key responsibilities included providing campaign concept and design feedback to our agency creative partners at 72andSunny, art directing the photoshoot for the product portion of the campaign, providing retouching feedback for 50+ Jennifer Aniston and influencer assets, overseeing the creation and execution of a 100+ page campaign toolkit and guidelines, and integrating the assets into our campaign marketing deliverables including OOH, social posts, digital banners, and retail POS.