Herbal Essences and Pantene are Procter & Gamble’s more iconic haircare brands featuring a large and diverse collection of products that strengthen and nourish all hair types. My job was to create irresistible shopper marketing materials that helped shoppers navigate the shelf and drive the purchase. Below are some examples of how I brought Herbal and Pantene’s visual identity and assets to life on in-store displays, packaging, billboards, and e-commerce.