Vital asked us to create a social post celebrating the women of Vital for International Women’s Day. And as women, my copy partner and I arrived to the realization that what would really make us feel celebrated was a day off work. So, we presented the idea, the CEO was on board, and Vital had it’s first official OOO for International Women’s Day. Below is the announcement reel that tells the story while featuring over 80 headshots of the women of vital.